Collecting Healthcare Debt in an Unstable Economy
With the current state of affairs in the financial world - stock
market, interest rates and
lending issues, many
healthcare providers can't help but wonder how their bottom line
will be affected.
Out-of-pocket healthcare costs continue to rise and patients will have
increasing difficulty
paying their debt.
In the recent past consumers were able to pay out-of-pocket healthcare costs in
a
number of ways. Many
tapped into the newly-found home equity during the housing
bubble by refinancing
their homes. Now that the housing market is in the middle of a
significant crisis this
resource is on longer viable.
Working to compete with the home mortgage market, standards for unsecured debt
(credit cards) was
loosened which allowed many to use credit cards to pay their
healthcare debts.
However, as we see the lending market tighten, many credit card
issuers are also cutting
back on offers to less creditworthy customers and many are
lowering credit limits.
There is less discretionary income to spend and payment priority goes to
mortgage,
credit card and auto,
leaving doctor and hospital bills at the bottom of the list.
Here are some ideas
that may help you with your collection efforts:
1. Automate processes and improve customer service.
It's no secret that patient financial services is usually understaffed and
overworked.
Provide the best
technology to increase productivity and assist in meeting patient
needs. Put programs in
place to assist those patients needing financial assistance -
be flexible with payment
options. This is one area where you will be able to
reassign staff to more
productive projects.
2. Offer a variety of patient financing options.
With
consumer credit tightening, patients will need to be more aware of the
financing options you
offer. Competitive loan solutions and credit programs will all be
important pieces of the
puzzle. Some patients may not qualify for bank loans so
remain flexible.
Patient-focused counseling and collection practices will benefit
not only your staff but
the patient as well.
3. Develop charity guidelines and make sure all staff are trained.
By identifying and
qualifying patients for charity care you will improve your overall
collections. Charity care
requires time and effort. Using credit scoring or similar
programs will quickly
identify these patients.
4. Develop your internal collection policy and make sure all staff are
trained.
All
hospitals have collection guidelines but from time to time many will make
exceptions to policy.
Remember you are not in the business of lending money -
you are in the
business of healing people. Work within your established policy.
5. Outsource.
Take advantage of the
technology and services that come from a third-party source.
No hospital
department can or should carry the burden of monthly collection
activity. By working
with a partner organization you will have access to a variety of
options that will impact
your financial bottom line.
6. Partner with those who have experience in patient finance.
To ensure
the best outcomes for you and your patients you should partner with
organizations that
have direct experience in healthcare patient finance. A lack of
industry knowledge and
experience in the delicate nature of healthcare can not
only create an
unfavorable result for you but for the patient as well.
Putting these ideas to work will help you meet the hospital's mission and secure
positive outcomes for
your patients during these unstable economic times.